[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px|0px|50px|0px|true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”IOA \u2014 Personal Identity Brand” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n
IOA is my personal brand, designed to represent both who I am and how I work as a graphic designer. It merges the three letters of my full name\u2014Ivan de Oliveira Aguiar\u2014into a simple, modern logomark. At the center of this visual identity is the letter O<\/strong>, shaped to resemble a pointer icon<\/strong>, symbolizing direction, interaction, and intentionality in digital spaces.<\/p>\n \n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Concept & Symbolism<\/strong> Visual System<\/strong><\/p>\n Typography<\/strong><\/p>\n Logo Typeface<\/em>: Quasimoda (used in Thin, Medium, and Black for variation)<\/p>\n<\/li>\n Script Accent<\/em>: Adventures Unlimited, bringing a personal and expressive touch<\/p>\n<\/li>\n Web Typography<\/em>: Poppins, chosen for legibility and geometric harmony<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n Color Palette<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/IOA-variations-1.jpg” title_text=”IOA variations 1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|70px||70px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/IOA-repeat–scaled.png” title_text=”IOA repeat” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-2px||||” custom_padding=”|70px||70px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” custom_margin=”|||-2px||” custom_padding=”15px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Logo Variations<\/strong> Visual Language<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#171717″ custom_padding=”30px|0px|30px|0px|true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”behance” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#0057ff” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]behance[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" IOA is my personal brand, designed to represent both who I am and how I work as a graphic designer. 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The pointer is more than just a shape\u2014it’s a visual metaphor for design as a guiding tool. As a designer, I believe in creating work that points users toward clarity, meaning, and emotion. The IOA logo captures that philosophy: precise, intentional, and human.<\/p>\n\n
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The brand uses a vivid mix of coral red, muted violet, warm orange, and soft sky blue, balanced by strong white and dark accents. The palette brings energy and versatility while remaining polished and contemporary.<\/p>\n
The brand includes vertical, horizontal, and icon-only versions of the logo, optimized for both print and digital use. Color variants support light and dark modes, with consistent visual impact across platforms.<\/p>\n
Inspired by clean modernist principles with playful nods to script and geometric form, IOA’s branding system is dynamic, professional, and distinctly personal.<\/p>\n