[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px|0px|50px|0px|true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”SIPP” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n
SIPP is a conceptual brand created for the natural and functional beverage market, centered around self-care and balance. With a soft aesthetic, short and memorable name, and fluid graphic elements, it communicates a sensory, restorative experience.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n
To design a visual identity that conveys lightness, natural simplicity, and the idea of a “modern ritual.” The project embraces organic shapes, earthy tones, and a warm, approachable typeface to reflect the brand\u2019s purpose: encouraging mindful pauses in daily life.<\/p>\n
Naming & Brand Positioning<\/p>\n<\/li>\n
Full Visual Identity<\/p>\n<\/li>\n
Color Palette & Typography System<\/p>\n<\/li>\n
Graphic Assets (patterns, icons, applications)<\/p>\n<\/li>\n
Label & Packaging Prototypes<\/p>\n<\/li>\n
Mockups (merchandise, communications, social media)<\/p>\n<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/sipp-1.jpg” title_text=”sipp 1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|50px||50px||true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||-1px|||”][\/et_pb_image][et_pb_image src=”https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/sipp-2.jpg” title_text=”sipp 2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|50px||50px||true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/Postcard-Brazil-scaled.jpg” title_text=”Postcard-Brazil” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-2px|2px|||” custom_padding=”|0px||0px||false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” custom_margin=”|||-2px||” custom_padding=”15px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The SIPP identity is built around the idea of “slow sipping” \u2014 savoring life one sip at a time. The lowercase logo expresses friendliness, while organic grid layouts and flowing lines suggest movement and calm. Natural colors and subtle textures reinforce the connection to pure ingredients and inner balance.<\/p>\n
A cohesive, sensory, and contemporary visual universe that positions the brand as a conscious choice for those seeking wellness. SIPP isn\u2019t just a drink \u2014 it\u2019s an invitation to care for yourself.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#171717″ custom_padding=”30px|0px|30px|0px|true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”behance” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#0057ff” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]behance[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
SIPP is a conceptual brand created for the natural and functional beverage market, centered around self-care and balance. With a soft aesthetic, short and memorable name, and fluid graphic elements, it communicates a sensory, restorative experience. Objective To design a visual identity that conveys lightness, natural simplicity, and the idea of a “modern ritual.” The […]<\/p>\n","protected":false},"author":1,"featured_media":114,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[8,9,16,10,11],"project_tag":[],"class_list":["post-210","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-illustrator","project_category-label-design","project_category-photoshop","project_category-print-design"],"_links":{"self":[{"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":3,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project\/210\/revisions"}],"predecessor-version":[{"id":221,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project\/210\/revisions\/221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project_category?post=210"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/iaguiar.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/project_tag?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}